Music Video Analysis

Duke Dumont feat. A*M*E - Need U (100%)

Sequence of events:

• man on hospital bed looking at x-ray with doctor
• music fades in as he lifts up top, doctor listens and dances
• people around him begin dancing, at bus stop, in kitchen, at shop and jogging
• more people begin to annoy him- waitress, basketball player, magazine seller, guys on street
• seems to be alone on beach until girl comes in to shot
• he is passed out on hospital bed, switching to previous shots of people
• doctors begin dancing
• finally the cassette player is removed and he turns it off
• doctors get annoyed, he is relieved

This sequence of events helps me to determine this video as a narrative style as we see a story of a mans struggles and how they are resolved.

This shot displays a man on a hospital bed and a doctor listening to his stomach. The fact that it is a long shot enables us to see the doctor begin to dance whilst including the man and the x-ray in the background so that we understand that the music is coming from the sound system inside of him and that the sound of this is what the doctor is dancing to.

The use of the glasses and paperwork props the doctor was previously holding and concerning facial expression adds a comical affect as these aspects connote professionalism, therefore when he begins dancing we do not expect it. The facial expression of the man also adds comedy as he almost rolls his eyes away as he cannot bear to look at the doctor because it builds on his frustration.
The use of this actor creates a sense of continuity as he is also featured in other music videos of Duke Dumont's such as 'Won't look back' and 'I got u.' In a way the use of this actor also advertises the work of Duke Dumont as when we view this person on music channels we immediately know that it is a Duke Dumont song.

Text is edited on to the foreground within the first few seconds illustrating the artists who made the song "DUKE DUMONT" fades in first followed by "feat A*M*E" and both leave the shot as it cuts away. I think this is affective as there is no music playing yet which put emphasis on the too artists which i think is important for them to be recognised.

The fact that the diegetic sound of the music fades in and remains quite quiet until the next shot works well as it make the narrative seem realistic. The volume then increases in the following scene. The sound of the 2 clap sounds is edited to be in sync to the text that appears on screen displaying "NEED U" appearing to the first clap and "(100%)" to the next.

The long shot shows a man getting in the way of the main subject whilst on a jog. 

The long shot shows a man getting in the way of the main subject whilst on a jog. We know from their quarrelling that the main man is getting frustrated at the fact that people keep following him and getting in his way. This is shown at an eye level angle to create a realistic point of view and so that we can clearly see the man's facial expression.
The mise en scene displays a open area in which would be relaxing to go for a jog, yet this juxtaposition of the relaxing environment and the annoying man creates a sense of annoyance for the main subject. The costume - shorts and a plain top- illustrates that the man is prepared for exercise which you would not expect a post man to be chasing you whilst doing so. The post man is dressed in a smart casual attire with a blue shirt and grey trousers, with a crossing over bag, which illustrates his profession and that fact that he is currently working- this shows the man being informal which can be a humorous aspect.
This scene with the post man cross cuts with scenes in a supermarket and with his partner/ sister at home. The sound of the music at this time seems to be a ongoing humming noise which emphasises the ongoing harassing of the people around him everywhere he goes and create a sense that this will never stop as there is no change in the music until we see a new set of people annoying him.
  

This long shot presents the main subject in an operating hospital room with two doctors, the blue and white costumes and props within the set reveal this. This change of scenery emphasises the dramatic effect that the music has had on the man, the fact that the doctors are dancing exaggerates our sympathy for him as well as humorous aspect. One of the doctors knocks over a prop when storming out in a strop when the music stops again adding to the comedic aspect throughout.

The editing mirrors how the character is feeling, crosscutting between all of the previous scenes throughout the video creates an uneasy tone as we are unable to focus and concentrate on one thing at a time- similar to how we expect the character to be feeling- as though he is unable to concentrate because of the cassette player stuck inside of him.

The sound of the music reflects what is happening within these shots, 'oh ah' is continuously repeated representing how the distressed character is feeling- that this is continuous and never ending. The sound beings to fade out as the object that is causing all the stress is removed.

Summary of music video analysis

Through my analysis of the music videos I have analysed i have found that it is important i use the following features to make a effective music video;

• include a visual link between the sound of the music and video
• make sure it promotes the song
• include a recognisable feature from the digipak or poster (colour or symbol)
• consider filming in an authentic setting (like Flume's video at a concert- no need for costume or props)
• consider including text advertising the artist name and name of song