Tobie Scopes
Tobie Scopes is a member of drum and bass band Serial Killaz, a producer, record label owner and head of A&R, that visited our Media Studies class to discuss and give advice on our media project. We spoke about a range of things including his background, digipaks and music videos, these are some key points I found would be useful to note down to improve my products.
Importance of the layout of a digipak, Scopes spoke about how he had to send back a copy of his digipak to the artist that designed it to redesign so that 'DJ Hype' was at the top so that it was the first thing visible. He also had to send back another digipak to be altered, although the artwork was very creative on the vinyl, once transferred to CD album cover, it would not be clear.
We learnt about creating value for money when designing the products, features such as; no stopping between tracks, extra posters, and codes for free digital download would give a greater reason for the audience to buy. Important information that may not be obvious includes; a catalog number, record label and distributor.
Tobie also pointed out that it is essential that the artwork represents the artist as well as the genre, for example a crazy shape which could be anything, cliche and obvious but you still know what genre it is.
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