Tuesday, 14 April 2015

Focus Group


Once I had created all of my products to a standard I was satisfied with I decided to form a range of detailed questions to ask a focus group. My focus group was made up of a target audience of teenagers and adolescents. I designed the questions to be specific so that i could gain quality feedback.














From this feedback I decided to;
  • keep the glow effect on the music video
  • replace slower footage
  • keep "Shy Fx & T Power- Shake your Body" at the end of the video
  • keep the digipak simple, no unnecessary text
  • keep the spine of the digipak black
  • leave the brightness and contrast of the digipak as it is
  • space out the track list and add the times of each track
  • add a scan feature to the poster
  • make the grey text, on poster, brighter
  • move the text on the poster up, so that it doesn't touch the heads in the image

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